01
the story
Equal parts broker and marketer.
Steve Abdalla owned and operated a VR Business Brokers franchise in Hawaii from 2004 to 2010, where he was named the network's #1 producer across all 110 VR franchises in 2007 and Most Valuable Intermediary the year before. He recruited, trained, and led a team of up to ten agents across four islands. He directed all marketing, including website optimization, Google Ads, SEO, seller seminars, direct mail, and eleven byline articles published in The Pacific Business News, Hawaii's business journal.
Before the brokerage, he spent six years as a Vice President at Launch Pad, a Silicon Valley boutique marketing agency, where he helped launch more than twenty high-tech startups including four acquired by publicly traded companies. After VR, he traded algorithmically for his own account for several years, before returning to marketing. He served as CMO and later General Manager of Power Almanac, a B2B data company, where he led a full marketing transformation that doubled revenue in twelve months and facilitated its subsequent acquisition.
The Listing Practice is the synthesis of those two careers. It is not a marketing agency that picked brokerage as a vertical, and it is not a former broker who dabbles in marketing. It is a specialist who has operated meaningfully on both sides of the bridge.
Before the brokerage, he spent six years as a Vice President at Launch Pad, a Silicon Valley boutique marketing agency, where he helped launch more than twenty high-tech startups including four acquired by publicly traded companies. After VR, he traded algorithmically for his own account for several years, before returning to marketing. He served as CMO and later General Manager of Power Almanac, a B2B data company, where he led a full marketing transformation that doubled revenue in twelve months and facilitated its subsequent acquisition.
The Listing Practice is the synthesis of those two careers. It is not a marketing agency that picked brokerage as a vertical, and it is not a former broker who dabbles in marketing. It is a specialist who has operated meaningfully on both sides of the bridge.