More of the right listings, more predictably.

Marketing for business brokers and M&A advisors, run by a former #1-ranked broker.

What every broker wants from marketing is more quality listings, and that takes two things at once: enough seller flow, because plenty of inquiries never pan out, and enough of the right owners in it, the ones with a saleable business who are ready to move.
Most agencies sell one channel and call it the answer. I came back to theindustry from the marketing side, a former #1-ranked broker, so I know whichbusinesses are saleable, which owners are motivated, and how to reach them.
We start with a free Conversion Snapshot of your website and Google Business Profile, then match the channels your market rewards and run them. One firm per market. No long-term contracts.
01
Difference

A practice, not an agency.

Most agencies serving business brokers are tourists in the brokerage world. They lead with the one channel they sell and dismiss the rest, even though the channel that fills one broker's pipeline is dead weight in another's market.
The agency model (competitors)

Sell one channel. Dismiss the rest.

A pre-packaged channel gets sold before anyone has looked at your market or your numbers. Each agency insists its channel is the one that works, which is convenient,because it is the only one they offer. Across the field they contradict each other, one swears by paid social, another by cold email, another by cold calling, and they all show clients who got results. They are all partly right. No single channel wins in every market.

The practice model (our approach)

Match the channels to your market.

We do not pick a channel before we have looked. The right mix depends on your marketand the owners you are trying to reach, so we match the channels that market actually rewards and run them in the order that produces signal fastest. It is built by a former #1-ranked broker who can tell a saleable business from an unattractive one,and a motivated seller from an owner who will never meet the market on price.

02
why

Most brokerage marketing
squanders time and capital,
while missing high-ROI opportunities.

A

The feast-or-famine pipeline.

A big deal closes, the broker comes up for air weeks later, and the prospecting pipeline has gone dry. The next listing has to be built from cold. A steady seller-attraction system keeps running while you are heads-down in escrow, so the next listing is already in motion when the current one closes.

b

The squandered capital trap.

Money spent on past marketing, DIY attempts or generic-agency engagements, that produced few qualified listings for the spend. The pain runs two ways: dollars wasted on programs that converted to nothing, and time lost chasing browsers and owners whose businesses were never saleable.

c

The technical burden.

Not enough time or in-house expertise to run operationally complex programs: PPC architecture, cold-email infrastructure, conversion tracking, attribution. Modern marketing technology has gotten hard. In cold email especially, the cost of doing it badly is not just wasted budget, it is damage to your domain that takes months to repair.

d

The vendor noise problem.

Fatigue from generic agencies that treat brokerage as one more vertical, never learn how brokers actually win listings, and run campaigns that miss it. Underneath it, areal worry: outreach done poorly can hurt your standing in a local market you have spent years building.

03
method

How we work.

Value first, then a fit. No audit to buy, no contract to sign.
01
Start with value.

A free Conversion Snapshot: a 30-minute review of your website and Google Business Profile with specific quick-ROI fixes and a short written summary you keep. Suggested next steps. No obligation.

02
Match the channels.

We match the seller-attraction channels your market rewards to your firm, your ideal customer profile,and what is already working. Not a pre-packaged bundle.

03
Run them in the right order.

We deploy the matched channels in the order that produces signal fastest, never all at once, and refine against results. Month-to-month.

04
services

What we do.

Four seller-attraction channels, matched to your market, plus the conversion and authority work that makes them pay off.
A

Paid search.

Your firm in front of owners the moment they start researching an exit. We handle campaign architecture, keywords, ad creative, landing-page conversion, and GA4/GTM measurement. Done well, it's a steady flow of high-intent inquiries. Done badly, it's budget burned where you can't see it.

b

Cold email.

Personalized messages to owners who match your ICP, on infrastructure built to clear modern deliverability bars: warmed domains, sender reputation, list hygiene. Lists come from reputable sources; we don't scrape. Done badly, the cost is months of damage to your domain, which is why most brokers can't run it in-house.

c

Meta.

Paid social that puts your firm in front of owners before they're actively searching, at a fraction of LinkedIn's cost for this audience. We run it in-house, creative included, and keep it pointed at the owners most likely to be weighing a sale.

d

Outsourced BDR.

Trained callers, recruited and managed by us, booking qualified valuation calls straight onto your calendar. Lists are DNC-scrubbed, "do not call again" requests are recorded and respected, and every call is made by a person, not voice AI. Outreach that protects the local reputation you've built.

E

LinkedIn profile rebuild.

We rebuild the principals' profiles into real credibility, written in your voice, in about a day. It's the easiest place to start: a fast, low-risk first project that shows you the craft before any channel work begins, and it sharpens one of the first things a referred seller checks before they pick up the phone.

05
the conversion snapshot

We lead with value.

A free, 30-minute review of your website and Google Business Profile: the site's structure, the profile's completeness, how well they both convert, and whether the proof a serious owner looks for is there before they reach out.
You get specific, actionable fixes and a short written summary you keep, delivered by the founder, not an agency rep. The findings are real and yours to act on, with or without us. No obligation. If you want to take it further, we can have that conversation right there on the call.
We review
  • Your website: structure, conversion architecture, and the trust signals an owner needs before inquiring
  • Your Google Business Profile: reviews, photos/videos, and the content an owner actually sees.
We deliver
  • Specific recommendations you can implement, with your web developer if you like.
  • In a 30 minute interactive Zoom call
Get My Conversion Snapshot
06
origin

Built by a former broker.

"Most agencies in this space are marketers who picked brokerage as one of many verticals. The Listing Practice was built the other way — by a broker who came back to the industry from the marketing side, after a decade running marketing programs."

Stephen Abdalla owned and operated a VR Business Brokers franchise in Hawaii from 2004 to 2010, where he was named the network's #1 producer across all 110 franchises in 2007 and Most Valuable Intermediary the year before. Before and after the brokerage, he spent more than a decade running marketing programs, most recently doubling revenue and facilitating the acquisition of a B2B data company as its CMO and then General Manager.
  • #1 of 110 VR Business Brokers franchises (2007)
  • Most Valuable Intermediary, VR network of 500+ brokers (2006)
  • Eleven byline articles published in The Pacific Business News
  • Stanford MBA · Former Bain & Company consultant
  • Active CBI recertification (expected late summer 2026)
07
tools

Tools you can run on your own

The practice also builds tools brokers run on their own sites. The first is the Exit Readiness Assessment: a short, branded questionnaire that returns a detailed assessment to the business owner of how ready their business is to sell in a buyer's eyes, and lands a qualified seller lead in your inbox the moment they finish. It carries your firm's brand, captures to your own data, and installs in under an hour.
08
pricing

Priced in the open.

No "contact us for a quote." Here is the whole shape. This is launch pricing for 2026.
Free
Conversion Snapshot

A 30-minute, founder-led review of your marketing, with quick-ROI fixes and a written summary you keep. No obligation.

$150+
Per-channel setup

Per channel, one-time. $150 to $500 depending on the channel.

$500+
Managed engagement

Per month, $500 to $1,500 by scope, approved in advance. Month-to-month, no contract.

At cost
Ad and platform spend

Passed through at cost, never marked up.

$295
Exit Readiness Assessment

One-time, or $150 inside a managed engagement.

$150
LinkedIn Profile Rebuild

Your principal's profile rebuilt in your voice, in about a day.

One firm per market.
Month-to-month after setup.

The work earns the next month, not a contract. Most engagements start with a free Conversion Snapshot.